7 Reasons I Switched My Email Marketing To Kit

I’ve been blogging for several years but it wasn’t until I was about 3 or so years in that I started to pay some attention to email marketing. Even then I was only half-heartedly doing it. I tried a few different email marketing programs and found them too difficult, time-consuming, or difficult to use.

I eventually found an email marketing program, Mailerlite, that met my needs, and used it for a while. Eventually, I found it was time for a change. I needed something even simpler and I decided to try Kit.

(This post includes some affiliate links. If you click an affiliate link and make a purchase, I will receive a small commission.)

What is Kit?

Before I explain why I’m using Kit, let me share what it is. Kit is web-based email marketing software designed specifically for online creators. It defines an online creator as someone who makes their living online as a “blogger, author, maker, YouTuber, poet, painter, musician, podcaster, chef, designer, or teacher.”

Kit’s says they are "the email-first operating system for serious creators" This is kinda evident in the features they have for their email software. Some of which you don’t see in other providers.


With Kit, you can

• Create custom landing pages to showcase your work or projects
• Creator recommendations where you show up in other creators’ emails and sign-up flows so their subscribers could become yours too, and you grow your list faster
• Offer your readers a free automatic download when they opt-in to your subscriber list
• Personalize your content for subscribers
• Create automated funnels to customize the content journey for your subscribers
• Create email templates
• Sell digital products

When it comes to how much Kit costs there are three pricing levels and only the higher pricing level includes all of the above features.

Related read: How To Select The Right Email Marketing Tool For Your Blog

Why I switched to Kit

I’ve known about Kit for a while but didn’t consider it as an option because I thought they were too expensive and would be too difficult to use.

I was compelled to take another look at them because I had moved and wouldn’t be able to get a P.O. box for a while to use it for CAN-SPAM compliance. So I stopped sending emails for a couple of months while I figured out what to do. After a while, I remembered that ConverKit lets its users use its mailing address in their emails.

I went to the Kit site and did some digging to see what they offered. What I found were several more reasons to shift my email marketing to Kit

• There is a free plan! It’s only for those with 10,000 subscribers or less. If you have more subscribers you’ll need to switch to a paid plan.
• Email deliverability tends to be higher than for MailerLite
• Click-throughs tend to be higher than with MailerLite
• The interface isn’t difficult to use
• There is a feature to easily send digital products via email
• You can monetize your newsletter with a paid newsletter option and e-commerce subscriptions

There are also a few downsides as well

• As your subscriber list grows so does the cost of Kit which can be cost-prohibitive depending on budget
• The emails tend to be a lot less visual than other tools and more text-based
• The free plan doesn’t include any of the automated features so you have to do a lot of things manually

Conclusion

While I’m all in on Kit right now I would still recommend MailerLite in certain circumstances. I think it’s a good email service if

• You have grown your subscriber list past 10,000 and can’t afford to pay a lot for an email marketing service
• Need automated emails
• You don't want Kit branding

If you have less than 10,000 subscribers and don’t need a lot of features I would recommend Kit because of the reasons I noted above.

I plan to continue to use Kit until I outgrow the free plan. Then I will decide whether to stay with ConverKit or switch to another email marketing service.

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