Your Ultimate Guide To Ulta's 21 Days Of Beauty

Get your money ready! Ulta’s big beauty event, The 21 Days Of Beauty dates and items have been released. The sale runs from August 30 - September 19, 2024.

If memory serves me correctly, back in March they called this sale The Semi-Annual Beauty Event, instead of The 21 Days Of Beauty Event. Did they change the name back and not tell anyone? Or did I miss that memo?

Keep reading if you're looking for good discounts on hair and beauty items.

black woman holding pink ulta bag after shopping Ulta's Semi-Annual Beauty Event.

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About The 21 Days Of Beauty

In March this was called The Semi-Annual Beauty Event, not it's called the 21 Days of Beauty Event. I'm not sure why the name changed again but I'll let you know if I find out.

Here's what I know about the sale.

Daily Beauty Steals

Each day of the sale has what is called Daily Beauty Steals. These are products that are 50% off but only for that one day. Back in March, the Daily Beauty Steals weren't released all at once. I saw a lot of complaining about that and also women saying they opted out of shopping because they couldn't plan and budget for the sale.

It looks like Ulta heard all of the complaints and has reversed that change. This time around they are letting us know ahead of time what the Daily Steals are so we can plan.

Related read: 10 Top Hair & Beauty Picks To Buy At Ulta

Diamond and Platinum members

Starting August 25th, Diamond and Platnum members will get exclusive access to shop a selection of the sale first. It looks like the access will be to 40 of the Beauty Steals.

It also looks like there may be some Daily Steals that are exclusive to Diamon and Platinum members. So another thing to look for when you shop.

How to shop the event

You can shop online or in the store. You will need to pay attention to what's available online only as there are some beauty steals you can only get online. Also, pay attention to whether some of the items are exclusive to Diamond and Platinum members.

Ulta encourages those interested in the sale to sign up for texts and emails for sale updates.

There is free shipping for everyone on orders $35+. There's free shipping for those with Diamond and Platinum status with a Beauty Steal purchase.

Related read: My Favorite Beauty Products For My Oily Skin

My thoughts

I feel the 21 Days Of Beauty Event has gotten stale over the last few years. The product selection has started to feel weak and uninteresting to me. Even when it was the Semi-Annual Beauty Event this year the deals felt the same. It was only the way the sale functioned that had changed. Personally, it sometimes feels like Ulta uses this sale to get rid of products no one wants to buy.

There are quite a few hair products listed for sale but not really brands that I use which is disappointing for me. If you're interested in higher-end skincare and makeup you may find some things you'd like.

Please follow my LTK Store because I will share my Beauty Steal picks there.

Shop the Daily Steals

I've listed all of the Daily Beauty Steals as of the writing of this article. Keep in mind that you can only get the discount on the specific date noted for each of the items.